LATEST PROJECTS
Process Improvement
Asan is South Korea's largest hospital serving over 10,000 patients a day. Its international medical department serves around 15,000 foreign patients annually. As part of a hospital renovation project, I collaborated with the Asan Design Center team to develop a signage system that accommodated the non-Korean speaking foreigners.
Growth Strategy
Localife connects domestic and international tourists to city immersion activities hosted by locals in different cities. I collaborated with the marketing and sales, and product innovation departments to develop customer acquisition and retention strategies.
Product Development
According to the World Health Organization, maternal morbidity and mortality rate in Kenya is at 488 deaths per 100,000 live births. MamaTips is a messaging service that seeks to address the problem by offering preventative care information to expecting mothers through the duration of the pregnancy and one-year post-pregnancy. As part of the team, I developed a pilot study and conducted a follow-up feasibility study.